What is Reggae Ambassadors Worldwide?
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Frustrated by meager attendance at Reggae concerts and hit-or-miss service by Reggae Labels, Papa Pilgrim of Salt Lake City and Rastaman Nane’ formerly of Grand Rapids Michigan formed Reggae Ambassadors Worldwide in the Summer of 1992.
Nane’, a concert promoter, and Pilgrim, a writer, are both Reggae radio deejays. Joining forces, they brought to fruition a seed planted some five years ago by Inner Circle’s guitarist, Roger Lewis. Lewis, recognizing that there were committed Reggae enthusiasts all over the world, suggested to Papa Pilgrim that these enthusiasts link up to form a massive Reggae network. Such network would serve the best interests of the singers and players as well as the Reggae industry as a whole and act as a vehicle to move Reggae music to higher heights of popularity.
Reggae Ambassadors Worldwide was created to increase public awareness and acceptance of Reggae music and to create more and better opportunities for those who make Reggae music possible: the singers and players of instruments, their agents and managers and promoters, their fans and everyone else participating in this unique art form.
Reggae music has existed for too long and is much too popular to be considered a fad. Those who know and love Reggae music know that it is truly the Beat of the Heart. By unifying the Reggae Community Reggae Ambassadors Worldwide will create a solid and strengthened demand for widespread recognition.
Reggae Ambassadors worldwide is an international network of Committed reggae Enthusiasts who have joined forces to spread the positive vibe of Reggae music. Daily we will move forward educating humankind about our music, always remembering the vision of One Love! Reggae Ambassadors Worldwide will be the primary reference for the Reggae Industry!